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About us

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AMPLIFY is a community of Australians who believe in a better Australia and are done waiting for someone else to deliver it.

We hold a clear set of beliefs about the Australia we want to build: a prosperous, confident, and ambitious country, where each generation can once again expect to do better than the last.  We campaign relentlessly for the ideas that will get us there. 

What we believe in
 We believe Australia has a choice: renew our prosperity or drift into mediocrity. 

 We unashamedly believe in prosperity and everything it makes possible: homes people can afford, a country that works, and lives that keep getting better for all Australians. 

 We believe in backing every Australian who wants to build something. 

 We believe in rewarding risk-taking, because nobody ever built something without risking anything. 

 And we believe in building — more homes, more businesses, more opportunity — so there is more for every Australian. 

 AMPLIFY exists to fight for that Australia. 

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Our Board

The AMPLIFY Board provides strategic direction, effective governance and leadership. AMPLIFY’s purpose and objectives are defined in our Constitution, which guides the Board’s decisions and underpins our strategic direction

Paul Bassat

Founder and Chair

Meet Paul

Paul Bassat

Founder and Chair

Paul created Amplify for Australians to come together and solve our biggest challenges as a society. He is a Co-founder and Partner of Square Peg, a venture capital fund that backs transformational startups, and has been a Commissioner of the Australian Football League (AFL) since 2012. He is also on the board of the P&S Bassat Foundation. In 1997 Paul co-founded SEEK, a market leader in the online employment and vocational education markets across Australia, Asia and Latin America, and one of the first successful Australian tech startups. Paul served on the board of Wesfarmers from 2012-2018. He lives in Melbourne and is married to Sharon with three children.

Georgina Harrisson

Chief Executive Officer and Executive Director

Meet Georgina

Georgina Harrisson

Chief Executive Officer and Executive Director

Georgina is a national leader in public policy, passionate about ambitious reform that meets the scale of challenge we face and building trust between communities and the institutions that affect their lives. At AMPLIFY, she gets to bring Australians’ voices to the heart of the public policy debate, unleashing the ambition and courage to take the action that is required to meet our challenges and rebuild the trust that is has been slowly eroding. She also serves as a Non-Executive Director with Autism Spectrum Australia.

Mark Warburton

Meet Mark

Mark Warburton

Mark has been with Bank of America since 2019 where he is Vice Chair, Investment Banking, Asia-Pacific. Previously he spent 24 years at Macquarie where his roles included Head of Equity Capital Markets for Australia and Asia. He was formerly Chair of ATYP and a Director of Belvoir St Theatre.

Kate Jones

Non-Executive Director

Meet Kate

Kate Jones

Non-Executive Director

Kate Jones has more than 20 years’ experience in senior leadership and government positions in the QLD Labor Party. She is currently an Executive Director for the Tech Council of Australia and on the board of the Institute of Molecular Bioscience. Kate is also an Independent Commissioner on the Australian Rugby League Commission, an Independent Director on the Paralympics Australia board and a Principal Advisor at Australian tech company Soda. In 2009, when Kate was first sworn in, she was the youngest ever Queensland Government Minister and served as Minister across several important portfolios.

Gillon McLachlan

Non-Executive Director

Meet Gillon

Gillon McLachlan

Non-Executive Director

Gillon McLachlan joined Accenture post university in the Strategy Division, working in Australia and Asia. Following a secondment to the AFL as General Manager of strategy, he went full time with the AFL becoming the Chief Executive for ten years from 2014-2023, following stints as General Manager, Commercial Operations, Chief Operating Officer and Deputy Chief Executive Officer. He was appointed the CEO of TabCorp in June 2024.

Dominic Perrottet

Non-Executive Director

Meet Dominic

Dominic Perrottet

Non-Executive Director

Dominic served as Premier of New South Wales and Leader of the NSW Liberal Party from October 2021 to March 2023. Before becoming Premier, Dominic served as Treasurer and Deputy Leader, having previously been appointed as Minister for Finance and Services, and then Minister for Finance, Services and Property. During his time as Premier and Treasurer, Dominic led NSW successfully through unprecedented challenges, including the COVID pandemic, bushfires and floods.

Kate Pounder

Non-Executive Director

Meet Kate

Kate Pounder

Non-Executive Director

Kate Pounder has extensive experience with policy reform across the government, private and non-profit sectors. She was most recently the inaugural CEO of the Tech Council of Australia. Prior to that she was a Partner in analytics firm, AlphaBeta, and a consultant at McKinsey & Company. She is on the Board of Trustees for the Powerhouse Museum Trust, Deputy Chair of St John Ambulance ACT, and a member of the external advisory boards for the Department of Defence's Advanced Strategic Capabilities Accelerator and for the Tech Policy Design Centre at ANU.

Michael Schneider

Non-Executive Director

Meet Michael

Michael Schneider

Non-Executive Director

Michael Schneider was appointed Managing Director, Bunnings Group in January 2016. Before joining Bunnings, Michael held a range of senior operational, commercial and human resource roles across regional and national markets, both in retail and financial services businesses. Michael supports a range of not-for-profit and community organisations including board roles with the Corporate Mental Health Alliance of Australia, Melbourne United NBL Club and the Global Home Improvement Network. In addition, Michael chairs FightMND.

Zara Seidler

Non-Executive Director

Meet Zara

Zara Seidler

Non-Executive Director

Zara Seidler is a co-founder of The Daily Aus, the fastest-growing youth news company in Australia, and speaks to over a million young Australians every month across socials, newsletters and podcasts. In 2022, Zara was listed in the Forbes 30 Under 30 and in 2023, she released her first book called 'No Silly Questions'. Zara has also been a commentator on prominent television programs such as Q+A, The Drum and The Project.

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In the news

In the news
August 7, 2026
The Sydney Morning Herald

Revealed: The plan to let Sydney councils ditch controversial housing reforms

Media releases
August 7, 2026

End street-by-street planning battles to save NSW $265 million a year

In the news
July 22, 2026
Precisely Property

INTERVIEW: The Housing Reform Consensus Nobody’s Talking About

In the news
July 21, 2026
MPA Magazine

Housing confidence slides as Budget measures fall flat with Aussies

In the news
July 21, 2026
Nine News

Angry Aussies ‘experiment’ with alternatives as voters flee major parties

In the news
July 20, 2026
The Herald Sun

Victorian government hit with grim election warning on housing crisis

In the news
July 19, 2026
The Age

‘An epic fail’: Government’s budget gamble falls flat as Aussies slam housing agenda

In the news
July 19, 2026
Nine News

Two-thirds of Australians feel poorer than last year

In the news
July 19, 2026
The Daily Telegraph

Exclusive poll reveals voter trust in Chris Minns’ housing plan has plummeted

Media releases
July 19, 2026

Housing trust falls further after Federal Budget

Media releases
June 15, 2026

Housing red tape review must lead to more homes

Media releases
May 28, 2026

AMPLIFY welcomes MMC boost as a win for community advocacy

In the news
May 24, 2026
The Age

Do young people want to eat the rich? No, they want something else

In the news
May 22, 2026
Loving Life FM

INTERVIEW: Australians' response to the Federal Budget

Articles
May 18, 2026
AMPLIFY

'Broken promise' hits trust as Australians doubt Budget's housing reforms

In the news
May 17, 2026
Capital Brief

Anthony Albanese concedes CGT reform is ‘difficult’ amid poor poll result

In the news
May 17, 2026
ABC Insiders

Looking at the impact of Budget 2026 a week later

In the news
May 17, 2026
News.com.au

Broken trust: Why Aussies are less likely to trust Albo and renters are worried

In the news
May 16, 2026
10 News

New Polling Shows Australians Are Unsure About Federal Budget As Albanese Defends Changes

In the news
May 15, 2026
Financial Review

The battle for aspiration: A new political divide

In the news
May 15, 2026
Financial Review

Labor’s housing revamp fails to convince voters

Media releases
May 13, 2026

AMPLIFY's response to the 2026-27 Federal Budget

In the news
May 11, 2026
The Herald Sun

No faith in leaders as housing stress soars

In the news
May 11, 2026
Domain.com.au

Property investors back negative gearing and CGT reform ahead of federal budget

In the news
May 7, 2026
7News Riverina

Regional Australians are losing hope in the nations promise to fix the housing shortage

In the news
May 7, 2026
The Fifth Estate

NSW first to the post with new building laws planned for MMC

Media releases
May 7, 2026

Victoria leads nation in housing stress as confidence in government drops

In the news
May 7, 2026
The West Australian

West Aussies are Australia’s most pessimistic on housing crisis despite promises in State, Federal Budgets

In the news
May 7, 2026
news.com.au

Budget blow: Voters turn on government, demand radical housing tax reform

Media releases
May 7, 2026

Housing trust at record low but Australians back budget reform

Media releases
May 7, 2026

WA housing despair deepens as outlook hits national low

Media releases
May 6, 2026

AMPLIFY applauds reforms to NSW building laws to drive MMC uptake

Media releases
May 5, 2026

Interest rate rise deepens cost-of-living, housing pain

In the news
May 5, 2026
In The Know Podcast

INTERVIEW: Labor's housing gamble and Australians' trust in institutions

Media releases
April 30, 2026

Housing report backs call from thousands of Australians for urgent reform

In the news
April 30, 2026
Courier Mail

We need a brave budget to fix our housing crisis

Media releases
April 23, 2026

Australians back plan to deliver one million more homes

Media releases
April 15, 2026

Australians call for housing tax reform, not a tax grab

Media releases
April 6, 2026

Cost of living pain deepens as housing stress grips Australians ahead of Federal Budget

In the news
April 6, 2026
news.com.au

Three quarters of Australians are struggling as housing and fuel costs drive financial pain

In the news
March 1, 2026
The Canberra Times

Canberrans dissatisfied with cost of new homes as trust falls in ACT govt

In the news
March 1, 2026
The West Australian

West Australians suffering nation’s highest levels of housing stress, worrying new data shows

In the news
March 1, 2026
News.com.au

Victorian confidence in Allan govt’s housing plan plunges amid crisis

Media releases
March 1, 2026

Confidence in government's ability to solve housing crisis collapses

In the news
February 9, 2026
The Canberra Times

Politicians wasted 28 days on 'political theatre', new data reveals

Media releases
February 3, 2026

Interest rate rise adds to Australians’ cost of living pain

In the news
February 2, 2026
ABC Radio

INTERVIEW: Political theatre almost equals debate

In the news
February 2, 2026
The Herald Sun

AMPLIFY House Monitor analysis shows how much time politicians spend carrying out political theatre and poor behaviour

Media releases
February 2, 2026

The good, the bad and the pointless - How Canberra’s politicians prioritise point-scoring over policy

In the news
December 13, 2025
The Sydney Morning Herald/The Age

How Ben got a new, ‘awesome quality’, architect-designed home in months

Media releases
December 4, 2025

AMPLIFY modelling shows 1 in 5 new Aussie homes could be prefab

In the news
November 19, 2025
The Australian

US division ‘at highest level since civil war’, warns business chief

In the news
November 9, 2025
The West Australian

WA lacking trust in State Government’s efforts to fix housing crisis despite positive signs in new home target

In the news
November 4, 2025
The Australian

Jacinta Allan builds pitch on housing but policy satisfaction is low in Victoria

In the news
November 4, 2025
ABC Radio National

INTERVIEW: Confidence in housing delivery hits rock bottom

In the news
November 2, 2025
The Courier Mail

Growing fears of losing homes

In the news
October 30, 2025
Newsreel

Housing home truths reveal low confidence levels

In the news
October 30, 2025
AAP

Australians lose hope as nation lags on housing targets

Media releases
October 30, 2025

Community confidence crumbles as Australia falls behind on housing

In the news
September 5, 2025
realestate.com.au

Australians concerned there won’t be enough new homes

Media releases
August 22, 2025

Prefab and modular housing: A clear fix backed following roundtable

Media releases
August 15, 2025

What roundtable? Australians in the dark on government economic reform talks

Media releases
August 13, 2025

AMPLIFY calls on Victoria to unlock modern housing

In the news
June 19, 2025
The Advertiser

Mali announces flatpack solution to tackle housing crisis

Media releases
June 19, 2025

SA Government listens to community calls for bigger, bolder housing reform

Media releases
June 16, 2025

Aussies demand bigger, bolder housing action

Media releases
May 5, 2025

Time to restore trust in politicians: AMPLIFY

Media releases
May 2, 2025

Major parties’ housing policy built on shaky foundations, says AMPLIFY

Media releases
April 28, 2025

Nation Backs The Democracy Sausage - But Voters Aren't Feeling The Sizzle On Serious Issues

In the news
April 17, 2025
Financial Review

Our biggest national test since World War II is here and we’re blowing it

Media releases
April 9, 2025

Australians Want Government Action to Tackle Housing Crisis

Media releases
March 3, 2025

Australians Demand Ambitious Housing Reform, With A Clear Focus On Building More Houses As A Top Priority

In the news
March 1, 2025
The Daily Telegraph

Prefab homes to build the way out of housing crisis

Media releases
November 25, 2024

Is Australia At Risk Of US-Style Polarisation, Or Could It Be Turned To Our Advantage? Experts Warn Of A Growing Divide

Media releases
October 30, 2024

Revitalising Democracy: National Event Series To Kick Off In Toowoomba

Australians are ready for Home Truths