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About us

The promise to Australians has been broken. AMPLIFY's work elevates the community’s voice, building political courage to act and restore that promise – while we still can.

Why we’re here

To Rebuild The Promise

AMPLIFY brings Australians together to confront hard truths, shape bold solutions, and advocate for change to renew the promise — while we still can.

To Unlock The Community’s Voice

The best solutions come from an empowered and representative community. We give Australians a seat at the table to shape real reform – finding common ground, tackling tough choices and restoring the promise together.

To Build Political Courage

We believe Australia’s biggest challenges need bold solutions. With community-backed policies, we’re building courage to pursue more ambitious reform.

To Find Unexpected Common Ground

We’re non-partisan and completely independent of any political party or interest group.

Our Vision

Our vision is for Australia to reach its full potential as the fairest and most prosperous country on Earth.

Our Mission

We’re restoring Australia’s broken promise, taking bold action while we still can.

How We Do It

We seek out the best evidence-based reforms, empower the community to find solutions, and spark change through advocacy.

Activity & Progress Report

AMPLIFY’s June 2025 Activity & Progress Report highlights the work we've done and where we’re going, from our National AMPLIFICATION to our housing advocacy.

Read the report

What we do

The promise to Australians has been broken. AMPLIFY's work elevates the community’s voice, building political courage to act and restore that promise – while we still can.

Seek

We seek out the best evidence-based reforms from leading experts around the world to the issues that are most important to the Australian community.

Solve

We empower the community to find solutions, using cutting edge tools to debate, deliberate and build consensus.

Spark

We spark the change the community wants to see by advocating to those with the power to make change happen.  

The AMPLIFY team has expertise in behavioural insights, policy making, politics, marketing, community building and deliberative democracy.
The AMPLIFY team has expertise in behavioural insights, policy making, politics, marketing, community building and deliberative democracy.

Meet our people

How we’re different

We’re community first. The best solutions to our problems come from an empowered and representative community. The AMPLIFY community will identify the solutions to Australia’s biggest challenges.

We believe in expertise. We believe in the role of expertise and evidence in developing bold solutions that meet the scale of our challenges.

Our goal is real change for all Australians. We turn the AMPLIFY community’s ideas into outcomes that benefit all Australians.

We believe success will lead to more success. Every win for the community will create momentum for a better Australia.

Our Donors and Supporters

P & S Bassat Foundation

Robert Bassat & Nina Bassat AM

Bellwether Foundation Pty Ltd

Tony and Helen Gandel

Tony Holt

The Samuel and Claire Kroonenburg Foundation

Justin Liberman and Lisa Farber

Adrian and Charlotte MacKenzie

Sidney and Fiona Myer Family Foundation

Mark and Louise Nelson

Oh-Rule Family Foundation

James Packer

Tim Reed and Karola Brent

Radek and Helen Sali

Rupesh Singh

Tank Foundation

Alex and Janna Vynokur

Mark Warburton

Len and Elana Warson

Commonwealth Bank of Australia

Sidney Myer Fund

McKinsey & Company

Arnold Bloch Leibler

Susan McKinnon Foundation

River Capital Foundation

TDM Growth Partners

SALT Catalyst

Wilson Asset Management

Gilbert + Tobin

Gresham

Sefa Partnerships

Different Journeys at the National AMPLIFICATION on Housing: 21-23 Feb 2025
Different Journeys at the National AMPLIFICATION on Housing: 21-23 Feb 2025

Explore the AMPLIFICATION

In the news

In the news
August 27, 2024
The Sydney Morning Herald

The high-profile powerbrokers with a big idea to make Australia better

Media releases
August 22, 2025

Prefab and modular housing: A clear fix backed following roundtable

In the news
August 27, 2024
Financial Review

Venture capitalist teams up with CBA for next big project – democracy

In the news
March 1, 2025
The Daily Telegraph

Prefab homes to build the way out of housing crisis

Media releases
February 21, 2025

100 Australians Tackle Housing Reform In Bold, Nation-First Move To Resolve The Housing Crisis And Challenge Leaders To Act

Media releases
August 13, 2025

AMPLIFY calls on Victoria to unlock modern housing

In the news
August 27, 2024
Startup Daily

Square Peg’s Paul Bassat launches Amplify, a citizen-based political policy lobby group

Media releases
August 27, 2024

AMPLIFY Unveiled - New Organisation Empowering People To Have Their Say

In the news
September 15, 2024
SBS News

INTERVIEW: 'Democracy under siege': Could a new grassroots project be the antidote?

In the news
August 27, 2024
Bendigo Advertiser

Non-partisan group aims to change political debate

In the news
August 27, 2024
Herald Sun

Amplify, backed by Seek founder Paul Bassat, aims to bridge divide by fostering nonpartisan debate

In the news
February 21, 2025
The Daily Telegraph

National Housing Amplification: 100 everyday Aussies to come up with solution to housing crisis

In the news
October 30, 2024
The Australian

People power to break paralysis over housing crisis

In the news
August 27, 2024
Financial Review

Paul Bassat’s biggest ever bet isn’t a start-up

Media releases
April 28, 2025

Nation Backs The Democracy Sausage - But Voters Aren't Feeling The Sizzle On Serious Issues

In the news
September 5, 2025
realestate.com.au

Australians concerned there won’t be enough new homes

Media releases
April 9, 2025

Australians Want Government Action to Tackle Housing Crisis

In the news
August 26, 2024
Mi3

Busting out of the algorithm: Seek and Square Peg cofounder Paul Bassat launches Commbank-backed Amplify to reclaim public policy discourse – who’s who of business and politics joins board

Media releases
May 5, 2025

Time to restore trust in politicians: AMPLIFY

Media releases
October 29, 2024

A 'Fair Go' For The Future Of Housing Built On Uncommon Ground

Media releases
May 2, 2025

Major parties’ housing policy built on shaky foundations, says AMPLIFY

In the news
April 25, 2025
The Canberra Times

Our housing crisis has become a political football. Here's where you come in

Media releases
August 15, 2025

What roundtable? Australians in the dark on government economic reform talks

In the news
June 19, 2025
The Advertiser

Mali announces flatpack solution to tackle housing crisis

In the news
August 29, 2024
SBS News

Amplify steps into the political divide amid increasing division, distrust

Media releases
October 30, 2024

Revitalising Democracy: National Event Series To Kick Off In Toowoomba

Media releases
June 16, 2025

Aussies demand bigger, bolder housing action

In the news
April 8, 2025
The Briefing

Paul Bassat joins Natarsha Belling in the latest episode of The Briefing, talking to the need of a broad approach tackling Australia’s productivity woes.

Media releases
November 25, 2024

Is Australia At Risk Of US-Style Polarisation, Or Could It Be Turned To Our Advantage? Experts Warn Of A Growing Divide

Media releases
March 3, 2025

Australians Demand Ambitious Housing Reform, With A Clear Focus On Building More Houses As A Top Priority

In the news
August 27, 2024
The Australian

Paul Bassat’s latest venture Amplify offers a voice for a ‘divided’ Australia

In the news
April 17, 2025
Financial Review

Our biggest national test since World War II is here and we’re blowing it

Media releases
June 19, 2025

SA Government listens to community calls for bigger, bolder housing reform

In the news
April 6, 2025
news.com.au

Entire generation robbed of promise afforded to their parents and grandparents